Photo
March 05, 2012
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Laura: Lena, come look at Steph’s wedding invitation! Me: Oh, they look great … hm, wanna know something weird?Laura: What?Me: I know exactly what kind of paper this is. Neenah, felt finish, natural white, 80 lbs cover. Laura: Wow. Me: I know. SCAD has brainwashed me. Stephanie is one of Laura’s life-long friends from Minnesota. Even though Stephanie and I have never met, I’ve heard enough to know that she has excellent taste. And her wedding invitation is the perfect example. Classy and pretty but never boring. Congrats to Steph and Erik!

Laura: Lena, come look at Steph’s wedding invitation!
Me: Oh, they look great … hm, wanna know something weird?
Laura: What?
Me: I know exactly what kind of paper this is. Neenah, felt finish, natural white, 80 lbs cover.
Laura: Wow.
Me: I know. SCAD has brainwashed me.

Stephanie is one of Laura’s life-long friends from Minnesota. Even though Stephanie and I have never met, I’ve heard enough to know that she has excellent taste. And her wedding invitation is the perfect example. Classy and pretty but never boring.

Congrats to Steph and Erik!

Tags: Wedding design Laura

Photoset
January 05, 2012
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11 notes

So I finally finished Laura’s birthday present. I’m only a few months late (her birthday is a bit after Halloween). But better late than never? … Right?

Anyhow, I made her a min-book called Things We Love: “Inspired by Kate Spade’s book of the same title, these pages are filled with things we love. While Kate’s book is a tribute to style and fashion, this one is a tribute to us. Happy birthday.”

Tags: Laura birthday design book binding graphic design presents love Kate Spade

Photoset
August 31, 2011
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4 notes

Final project for my packaging design class.
Challenge: Create a branded set for a company or business of your choice. Minimum of 6 packages. Use more than one type of material.

And now I get to sleep, eat, and yoga for a week. Then Fall Quarter starts and I do it all over again. SCAD is killing me slowly.

Tags: design Packaging Design graphic design Art School school

Text
August 11, 2011
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2 notes

A homework night

It’s really, really hard to design packaging for chocolate. It’s not that the project is difficult. In fact, it’s coming together quite nicely.

I just have to try REALLY hard not to eat the product!

Tags: chocolate homework design Packaging Design

Photo
July 24, 2011
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3 notes
Finally done assembling my project for Packaging Design! This is the aftermath. I’ve learned that my office can be a lighting studio, print shop, and production studio. If anyone needs any orange ribbon for future projects, just let me know. I have 3 spools of it. And now, it’s time for a bubble bath. I need to wash the rubber cement and spray adhesive out of my hair.

Finally done assembling my project for Packaging Design! This is the aftermath. I’ve learned that my office can be a lighting studio, print shop, and production studio.

If anyone needs any orange ribbon for future projects, just let me know. I have 3 spools of it.

And now, it’s time for a bubble bath. I need to wash the rubber cement and spray adhesive out of my hair.

Tags: design designer graphic design Art School Packaging Design

Photo
April 14, 2011
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Helping my friend Meg with her website. Yes, I am actually friends with someone this gorgeous. It’s maddening.

Helping my friend Meg with her website. Yes, I am actually friends with someone this gorgeous. It’s maddening.

Tags: friends web design design

Video
March 26, 2011
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The Story of Stuff is a look at the underside of our production and consumption patterns. It exposes the connections between a huge number of environmental and social issues, and calls us together to create a more sustainable and just world.

My favorite economics professor showed our class this video in my sophomore year of college. This is what first inspired me to be a designer. A lot of kids in my class had a hard time grasping the chapters on consumption and production and this simple video made these ideas click. Someone even said, “I wish there were videos like this for all of my classes.” And that’s when I knew I wanted to make things, design things, that could better explain complex pieces of information.

Free Range is the design studio that created this video and I hope one day I can work for a company like them.

Watch the video. It’s important.

Tags: design designer the story of stuff

Text
March 14, 2011
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Irony

I’m typing this with one hand because I cut my index finger with an x-acto. And I don’t mean a little scratch. I mean, the piece of skin I cut off is about a quarter of an inch long. Naturally, I’m home alone and didn’t know what to do. (Don’t worry, I called Cora. She has lots of experience with knife injuries.) 

The ironic part is, I was working on a project about design mishaps (learning from your mistakes, being a young graphic designer, etc) when I cut said finger. In fact, there’s even a page about getting sliced by an x-acto.

I’m sure God is laughing, but I sure as hell am not.

Tags: irony design designer x-acto knife ouch